Apple acquires Voysis to boost Siri’s language skills

Apple has recently made headlines by acquiring the Irish AI startup Voysis, a strategic move aimed at significantly enhancing Siri's capabilities in natural language understanding. Voysis is renowned for its expertise in refining digital assistants within online shopping applications, where precise voice command responses are crucial. This technology addresses the challenge of processing complex shopping phrases such as "I need a new LED TV" and "My budget is $1,000," thereby optimizing product search results. Voysis's scalable AI solutions have been empowering various companies to enhance their own applications and voice assistants.

This acquisition is poised to provide Siri an advantage over its competitors, especially the Google Assistant, which is widely recognized for its superior natural language processing abilities. The core technology utilized by Voysis includes an AI-based method known as WaveNets, designed to produce more human-like computer speech. Back in 2018, Voysis co-founder Peter Cahill noted that their system had been efficiently minimized, allowing it to operate with just 25MB of memory. This innovation means the software can run on smartphones conveniently, even without requiring an internet connection.

Apple's investment in Voysis is part of a broader strategy; the company has previously acquired other AI-focused firms to bolster its artificial intelligence capabilities. Earlier this year, Apple purchased edge AI specialist Xnor.ai for $200 million, and last year, the acquisition of AI firm Laserlike added further depth to Apple's AI expertise. Laserlike, founded by ex-Google engineers, developed an AI-powered app for news topic tracking, highlighting Apple's ongoing commitment to fortifying its AI prowess.

The acquisition of Voysis also supports Apple's quest to refine and expand its impact across diverse technological domains. By integrating Voysis's advanced technology, Apple aims to offer users more intuitively intelligent assistance, further enhancing the overall user experience.

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